Panegara, satisfied with the work carried out at Koka Noodles, entrusted us with the launch of a new brand: Miyata in the Portuguese market.
As part of our strategy, we decided to focus our brand communication exclusively on a single channel: Instagram. This simplified, concentrated and effective approach has generated interesting and positive growth in the market, allowing us to create a solid and engaged community around the brand.
We launched the brand in February 2024 and already have over 4,000 followers in just one year.
